5 Key Reasons You Should Integrate Your Data


Your data is essentially the ‘pot of gold’ at the end of your business rainbow. With the recent developments in IT, new applications are now appearing and evolving in days instead of months or years as happened in the past. Integrating your data with these new applications helps keep your business up to date in this ever changing environment.

Integrating your data brings at least 5 advantages:

1. Removes Replicated Data

In the past, many organisations replicated data which cost huge amounts of money to keep in sync and up to date. Integrating your data gives you “one version of the truth”, and removes multiple duplications of data.

2. Reducing your risk while making cost savings

Having “one version of the truth” results in you no longer needing to maintain multiple versions of the same data. When “an unnamed large corporation” integrated their data, they found they had huge amounts of data that had literally been replicated thousands of times, posing a major security issue!

Integrating your data saves you a lot of money

3.Makes systems more agile

Your IT systems themselves become more agile by dealing with the same data from each application. Giving you fast direct access to your data.

4. Helps to better understand your customers’ needs

Utilising data mining and analytics is now vital for major business decisions. Having direct access to all your data, across all of your data silos, will enable you to understand your customers’ needs and wants in depth. This will allow better decisions to be made on how to target these customers.

5. Helps to meet your customer needs

Integrating your data ensures that changes made on one channel will immediately be visible on all other channels. You can then be confident your customers will also be accessing the same up-to-the-second data, in turn leading to a more satisfied customer experience.


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Author - John Power - CEO Ostia Solutionslinkedin-badge-for-email



Written by : John Power